Job Description:

·  Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

· Planning and execution of all communications and media actions on all channels, including online and social media

·  Assisting with product development and new product launches as well as developing new business opportunities

· Creating and managing promotional collateral to establish and maintain product branding

·  Managing the budget for advertising and promotional items

·  Competitor and customer insights analysis

·  Analysis of sales forecasts and relevant financials and reporting on product sales.

· Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

· Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and      services meet customers’ expectations and to build the credibility of brands

·  Analyzing the success of marketing campaigns and creating reports

·  Supervising advertising, product design and other forms of marketing to maintain consistency in branding

·  Organizing events such as product launches, exhibitions and photo shoots

Job Requirement:

·        Brand awareness – a clear understanding of brands and the marketing mix.

·        Analytical skills and attention to detail

·        An understanding of trends and an ability to respond to customer’s wishes

·        Creativity and an ability to produce innovative and original ideas

·        Experience with and an understanding of market research

·        Time and project management skills, including the ability to work on multiple projects at the same time

·        An ability to think strategically and come up with campaigns

Job Location: Mumbai
Experience (Years): 4-7 Years
Sub Location: Elphinstone Road

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