Duties and Responsibility

  • Building a strong connection between the brand and the target audience through campaigns, events, and partnerships.
  • Lead all elements of the website and social media strategy, planning and Conceptualizing and managing multi-channel marketing campaigns and its execution to directly accelerate revenue growth.
  • Conceptualize Social Media strategy for the brand across all platforms – Facebook, Instagram, Youtube, Tik Tok, LinkedIn etc
  • Maintaining consistency in brand image, positioning, and communication across all customer touch-points. 
  • Monitoring market trends, analyzing customer feedback and research consumer markets and competitors’ activities to identify opportunities and key issues. 
  • Partner with the sales team to recognize business matrices, dive deep on root causes & address relevant opportunities through innovative marketing programs. 
  • Strategize, plan & execute marketing projects to engage our customers effectively. 
  • Taking brand ownership and provide the vision, mission, goals and translating brand strategies into revenue-oriented plans/requirements.
  • Conceptualizing and creating a wide range of designs that capture the brand’s vision on social media, website, packaging, promotions and other landing pages. 
  • Conceptualize and create text and supporting copies for digital ads across mediums like Facebook/Google.
  • Ideating and executing illustrative/animated product videos or editing video testimonials.
  • Brand awareness – a clear understanding of brands and the marketing mix. 
  • At least 3 years of full-time work experience in brand management and/or graphic design function(s). B2C brand management experience is highly preferred. 
  • Experience in Brand Positioning, Product Launching & Pricing Strategy is preferred. 
  • Good knowledge and experience of design tools: Photoshop, Adobe Illustrator, Video making. 
Job Location: Mumbai
Experience (Years): 3-7 Years
Sub Location: L.B.S. MARG

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