Roles and Responsibilities
· Creating yearly brand plans for achievement of business delivery targets – Demand driving initiatives/Leads/Footfalls/Facilitating Conversions.
· Working in tandem with Sales Counterparts (Zonal/Regional).
· Become the custodian of all brand related guidelines, and ensure adherence to brand principles and values
· Identify opportunities for category expansion, create & execute business plans for product / category extensions
· Develop big campaign ideas along with agencies and plan for creation of 360 degree consumer interface
· Plan and execute TV, Print, OOH, digital campaigns
· Be hands on with industry trends, market share positions, consumer behavior trends and use insights to create effective marketing interventions for the assigned brands
· Effectively liaison with creative agencies / design agencies and create a fruitful relationship
· Creating effective pricing strategy across categories
· Identify and plan for consumer insight generation, monitor brand health, conduct quantitative & qualitative researches along with agencies to bring meaningful data & insights on board.
· Tracking brand P&L and do budgetary control to maximize ROI.
· 10-12 years of experience in brand management in Real Estate/FMCG/FMCD companies.
· B- school graduate from tier 1/2 institute.
· Analytical ability
· Strategic thinking,
· Creative acumen,
· Self – motivated