Craft the Digital Strategy/Roadmap for the group brand and its projects
Conceptualize and plan for Digital marketing programs for brand development.
Plan consumer acquisition targets in sync with brand objectives and marketing plan and create a yearly digital calendar for the brand with respect to the stated objectives
Be responsible for delivery of targets – Operationalize the plans and ensure smooth execution by effectively coordinating with internal & external stakeholders.
Creative development and adaptations for digital initiatives event in line with mainline brand thought.
Liaising with creative & media agencies effectively in order to develop and design programs to ensure smooth execution
Create innovative ideas for brand promotions across channels
6-8 years of experience in managing Digital and New Media Campaign strategy & executions Road shows, mall promos, event management.
Experience in Digital activation / promotions agency or activation manager in mobile, FMCG, consumer durables organizations.
Adapt at digital media
Able to think as well as translate ideas into operations with requisite details
Can manage stakeholders effectively
Self – motivated.