Duties and Responsibility
- 1-2 years email marketing experience, using an email service provider such as Mailchimp, Salesforce, Iterable, Marketo, Intercom.io etc.
- Strong analytical background with ability to use data to learn and drive decision making; you are familiar with concepts such as statistical significance, sample size, and control groups
- Comfortable building emails in HTML/code editor, preferably with Litmus
- Thorough understanding of email marketing best practices
- Incredible attention to detail – typos and broken links don’t get past you
- Familiarity with marketing concepts such as user lifetime value (LTV) and churn, acquisition funnels, user lifecycle management, lead generation, and conversions.
- Enjoys writing creative copy that is consistent with the Alo Moves brand voice
- Basic knowledge of Google Analytics, Excel/Sheets, and custom URLs/UTM Builder
- Basic photoshop skills to make asset adjustments as needed