Objectives of this Role:

  • Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral.
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
  • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
  • Analyze brand tracking, market trends, consumer need, and the competitive landscape

Daily and Monthly Responsibilities:

  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
  • Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
  • Present, or oversee the presentation of final concepts, and obtain approvals for deliverables

Qualifications:

  • MBA/PGDM – preferably from Tier -1/Tier -2 colleges in Marketing
  • 7+ years of IT Industry/B2B proven experience
  • Exceptional verbal and written communication skills
  • Experience in guiding creative development and media planning process
Job Location: Hyderabad
Experience (Years): 7-14 years

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