o Understand the business needs of tracking any marketing activities and implement tracking to ensure the appropriate tools are set-up for data collection.
o Monitoring the performance of the campaigns during the execution period.o Provide post campaign performance analysis report with key highlights, basic insights & recommendations for any programs/campaigns
o Generate reports by creating or using standard report templates and data visualization dashboards
o Use company-wide accepted metrics based on the measurement framework and identify relevant data sources
o Support the program /campaign managers with the analytics data and create report for the program leaders and the leadership teams
o Work with the analytics operations to correct the data discrepancies and ensure data quality
o Contribute towards the development and enhancement of analytics and reporting dashboards, technologies and processes, including input into consistent methodologies and team enablers
o Create reports analyzing both online and offline marketing campaigns.
o Demonstrable understanding of key marketing concepts such as paid/earned/owned and the customer journey.
o Understands both the technical & functional aspect of what is required to effectively measure digital marketing activities and is able to provide guidance to teams on how best to measure the success of their campaigns against specific objectives.
o Either client-side or agency experience in a digital marketing role.
o Train for teams on the use of the various analytics tools required to report on BMC performance and how to access and interpret the data.
o Develop interactive marketing dashboards using a data visualization tool (e.g. Tableau, Spotfire, Power BI)

Job Location: Bangalore
Experience (Years): 4-7 Years

Apply for this position

Allowed Type(s): .pdf, .doc, .docx, .rtf