Brief Description:

  • Create business on-demand as well as regular reports that provide insights into key data points.
  • Monitor KPIs to identify changes in business trends, supporting the various departments in reaching their goals through analysis. communicate the results of the analysis into written and verbal form.
  • Converting business requirements into technical specifications, coordinating with developers, and testing the tracking implementation on a regular basis and ensure the data accuracy.

Education Preference: B.Tech

Job Responsibilities:

  • Analyze website data to determine areas of site improvement. Identify sales trends, abandonment issues, and opportunities for improving site conversion rates.
  • Creating reports with interactive visualization including observations and inferences.
  • Monitoring all key performance indicators on a regular basis and sharing the insights within the team.
  • Insights drove individuals who can segment, collate, and mine data across systems like Adobe Analytics, Google Analytics, Adwords, and other platforms.
  • Collaborate with members of the digital marketing, product, and merchandise team to provide actionable insights on the specific data.
  • Testing of implementation, coordination with web developers, and data flow in Adobe Analytics (Omniture) and Google Analytics.
  • Provide analytical support for A/ B and Multi-variate tests and landing page optimization efforts.

Must have:

  • At least 1 year of experience in e-commerce reporting and analysis.
  • Adobe Analytics (aka Omniture/Site catalyst): Strong knowledge of Variables, Workspace, Segment, Calculated Metrics, SAINT classification, Report Builder, Data Warehouse, etc.
  • Basic knowledge of Google Analytics
  • Understanding of tag management systems such as Google Tag Manager and Adobe Launch
  • Experience in testing Omniture and google analytics data requests using developer tool and/or adobe/google debuggers and/or any third-party tools.
  • Experience in Advance Excel, google sheets, etc.

Good to Have:

  • Understanding of Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, and Search Engine Optimization, etc.
  • Reporting experience in digital marketing based tools such as Google Adwords, Bing Ads, Yahoo Ads, Facebook Ads, and Criteo, etc.
  • Understanding of A/B and Multi-Variate testing.
  • Understanding of machine learning techniques
  • Experience in JavaScript and Python
Job Location: Jaipur
Experience (Years): 1-2 Years

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