Duties and Responsibility

·  Building and executing email campaigns for the complete lead lifecycle

·  Mapping Customer Journey and analysing touch points with the organisation

·  Creating assets like Landing pages, emails, forms, templates.

·  Implement A/B testing strategies

·  Measure and analyse campaign effectiveness including email and conversion metrics

·  Launch email surveys to gather insights to improve campaign performance

·  Explore latest trends in email marketing to improve performance

·  Proactively research & understand customer journey and stay on top of trends and developments in digital marketing to identify and leverage the most effective ways for marketing automation

·  Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes. Manage prospect and customer databases by creating and updating lists, segmenting data and “cleaning” data.

Advance knowledge in HTML ( layouts, forms, email and landing pages etc). Knowledge in email best practices and different type emails marketing tools.

Job Location: Chennai
Experience (Years): 3-5 Years

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